How to leverage your neighbourhood while selling your home

Your neighbourhood has a lot of features that can help sell your home faster. Unfortunately, buyers don’t usually notice those features just by driving around. So, you need to make sure they get all the information they need about your neighbourhood. For example, say homes don’t go on the market often in your area. That’s an indication that the quality of life in the neighbourhood is so good that no one wants to leave! In real estate we measure the area’s “turnover rate”, and it’s handy data to have when listing your home for sale.

Another piece of information that buyers dont have or can’t simply see by driving around is the local crime rate. Most police departments keep those statistics. If your neighbourhood has a low crime rate, that’s an obvious plus to buyers.

Demographic data can also be helpful when selling your property. If your neighbourhood has a lot of families, for example, that’s going to be appealing to buyers with kids. Living within the boundaries of a highly ranked school? Make sure buyers with young kids are aware of that. Good schools attract lots of buyers to the neighbourhood.

Local development plans can play a role in making your home more attractive to buyers. If a new ramp to a major highway is in the works nearby, getting to work is going to be easier. That’s a big benefit to commuters. Other types of data that can help sell your home include:
• Planned local construction
• Rates at which local property values are increasing. 
• Proposals for neighbourhood improvements. (For example, a new playground.)


Any information that shows the advantages of living in your area is going to be useful when selling. By the way, this is the kind of information I put together and offer to prospective buyers when selling your home. Contact me today if moving is in the plans for you in the near future!